Story Sky - STORYTELLING ENTERTAINMENT SYSTEM (nIt hAMBURG)

StorySky is a groundbreaking hardware-software system designed to revolutionize bedtime storytelling. This innovative project creates engaging, interactive experiences for children and parents, fostering connection and enhancing emotional bonds. It combines technology with traditional storytelling to create memorable moments that families cherish. 

• Children want to watch TV or play games.  

• Parents prefer their children to read or create stories, but are often too tired to facilitate these activities or are simply bored of child activities.  

• There is a missed opportunity for the parent and child to spend memorable time together, build lasting family bonds and for the child to develop key cognitive skills.

An interactive digital projection system with physical toy tokens, which allow the control of digital story characters on-screen. Families can play, create and share educational stories and games.

• Children are more engaged and can develop cognitive, motor and narrative skills

• Parents can enjoy easy way to involve their children and have fun telling stories  

• Build lasting family bonds, which improve the family close relationships

• Interaction Designer: Applied design research methods, developed lo-fi and hi-fi prototypes to ensure the system was intuitive and engaging for children and parents.
• MVP Development: Led development using Unity3D, integrated BLE and IMU sensors, and programmed with Arduino to create a functional prototype.
• Product Manager: Conducted user surveys and interviews with parents, ran landing page smoke tests and fake video ads to assess engagement and interest. Developed user personas, performed competitor analysis, and conducted top-down and bottom-up market sizing research. Managed market positioning, strategy, business model development, product roadmap, and financial projections. Created a full-fledged business plan and sought funding from Y-Combinator, EXIST (Germany), and other investors. Additionally, pitched the product to potential investors, clearly presenting the vision, product value, and market opportunity to secure financial backing.

Created a functional MVP prototype, featuring a projector, interactive toy tokens, and one digital story. The project garnered interest from users, particularly parents, but faced challenges due to the complexity of execution, lack of hardware expertise, and difficulties in securing funding. User testing was conducted with a selection of families, providing valuable feedback for future iterations.